EOC: week 10 what channels are you going to do to get your product out to the public?

Getting the product to the public can be at times a hard thing, there is what words to use, what media to use and at what times to use them, what is the best method to say to the public, not only on the product but on the products function to the buying public. The question of what channels to use is hard to answer so lets take a look at what we have at hand:

1 there is news paper

2. there is radio

3. there is TV

As for me and the field that I am in I would say that (as it is in the final on promotions) would use a wide spread aspect of advertising, a full newspaper ad to start, with a magazine ad, I would use the ability of the sales people that I would have at hand to also help in the promotion process, in this manner it will help bring the employees a great deal closer to the product that we are, making and trying to sell.

I would use sporting events to help promote the product more as well as it says in the text book (

Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing

Marketing: An Introduction for Education Management Corporation, 10th Edition  Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain. This supply chain consists of “upstream” and “downstream” partners. Upstream from the company is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. Marketers, however, have traditionally focused on the “downstream” side of the supply chain—on the marketing channels (or distribution channels) that look toward the customer. Downstream marketing channel partners, such as wholesalers and retailers, form a vital connection between the firm and its customers. 10 Marketing Channels Delivering Customer Value (page 3) it is all about the chain and that means from the company employee to the store manager to the consumer, they are all a part of the process.

BOC:week 10 the lemon ad

The famous lemon ad of 1960
(http://www.powerwriting.com/vw-lemon-ad.html) was a ad that supplied the buying public a way to look at how to buy a car, in many ways it was a fact the VW’s of that time was a small throw back to the WW2 cars of Germany, but the new market that was here in the United States was open to a new idea, in so doing the VW corporation decided to think outside the box the ad reads (We pluck the lemons; you get the plums.: http://www.powerwriting.com/vw-lemon-ad.html) this was a hard sell and a tough market to the buying public as it was said on (http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html As the 20th century comes to a close, it's only fitting that we look back at a century of advertising and single out the one ad campaign that stands above all others.  Of course, no discussion of the greatest ad campaign is complete without mention of some truly great ones throughout the past 10 decades. There's Nike's "Just do it," Marlboro's Marlboro Man, the U.S. Army's "Be all that you can be," Apple Computer's "1984," Campbell Soup's "Mmm mmm good!", the Jolly Green Giant. The list goes on and on. However, one campaign did much more than boost sales and build a lifetime of brand loyalty. It's the 1960s ad campaign for the Volkswagen Beetle. It, and the work of the ad agency behind it, changed the very nature of advertising,from the way it's created to what you see as a consumer today. A tough sell Unless you're old enough to remember, an advertising professional or an ad buff (if there is such a thing), you probably don't know much about the advertising campaign for the first Volkswagen Beetle. So a brief overview is in order. Volkswagen hired the Doyle Dane Bernbach ad agency to create a campaign that would introduce the Beetle to the U.S. market in 1960. Now consider the marketing situation. Competing automakers were building ever bigger cars for growing families with baby boomer children. The Beetle, on the other hand, was tiny and, well, ugly. Who would buy it? On top of this, the car was manufactu ... ) it is with this that makes it very historic. It was a new way to illustrate value in a product that was not well known.

final project: Implantation of Evaluation control,

In the marketing world today it is violable to all kinds of changes, there are many steps in the evaluation control on a site (http://www.diplomatictraffic.com/nation_branding.asp?ID=17   VII. Marketing Implementation, Evaluation, and Control

How can a country (region, state, city, municipality, or other polity) judge the efficacy of its attempts to brand or re-brand itself and, consequently, to attract customers (investors, tourism operators, bankers, traders, and so on)?

Marketing is not a controlled process in an insulated lab. It is prone to mishaps, last minute changes, conceptual shifts, political upheavals, the volatility of markets, and, in short, to the vagaries of human nature and natural disasters. Some marketing efforts are known to have backfired. Others have yielded lukewarm results. Marketing requires constant fine tuning and adjustments to reflect and respond to the kaleidoscopic environment of our times.)

When it comes to evaluating this project, there are several steps:

1.     When you look at the product as it fits in to the market as a whole you see that there is a massive opening for profit in a new style of customers

2.     The over all attitude of the consumer at large when it comes to the product, but you must define the parameters that need to be measured.

3.     Define the target values

4.     Perform the measuring of the values

5.     Then makes changes due to the values that are found

In this case of the product of our beer it is assumed that the open market for this is unique and as such  it will take about 2 years to fully understand how the market feels about the product. However in this case, I would have a constant meeting on a month by month base with the suppliers, the distributors, as well as the sales and employees of the company, in doing this I would keep the product fresh, keep the people that are involved with the product excited about the product, as well as make improvements to the product at large in which will keep it fresh and new in the buying publics eye

final project: distrubition,

Like anything that there is in the making of a product there is location, location, location, where it is sold, a place where the buying public can find it, and most of all where the public and have easy access to it, in the text book  they call this

(Marketing: An Introduction for Education Management Corporation, 10th Edition Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain. This supply chain consists of “upstream” and “downstream” partners. Upstream from the company is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. Marketers, however, have traditionally focused on the “downstream” side of the supply chain—on the marketing channels (or distribution channels) that look toward the customer. Downstream marketing channel partners, such as wholesalers and retailers, form a vital connection between the firm and its customers. Previous Page 10 Marketing Channels Delivering Customer Value (page 3 )

So to start with the main supply chain is from the brewery to that of local bars, and this is to start out with in the introduction phase of the life cycle of the product,

(Marketing: An Introduction for Education Management Corporation, 10th Edition After launching the new product, management wants the product to enjoy a long and happy life. Although it does not expect the product to sell forever, the company wants to earn a decent profit to cover all the effort and risk that went into launching it. Management is aware that each product will have a life cycle, although its exact shape and length is not known in advance. 8 Developing New Products and Managing the Prod... (page 29)
I say small local bars due to the fact that this will get the word out and the start in by moving it to the local small store such as 7/11, Am/Pm and other convenient stores, after this we will move the product in to the main stream of the larger super markets

((Marketing: An Introduction for Education Management Corporation, 10th Edition  Previous Page 11 Retailing and Wholesaling (page 5 Retailing plays a very important role in most marketing channels. Each year, retailers account for more than $4.4 trillion of sales to final consumers. They connect brands to consumers in what marketing agency OgilvyAction calls “the last mile”—the final stop in the consumer’s path to purchase.)

The constant focus will always be on the buyer and how they feel about their experience with the product.

(disclaimer: this product is not real and is done for a class project in the fundamentals of marketing class at The art Institute of Las Vegas)

final project: market mix, price,

The pricing of this product, Old Vegas Light, needs to be on the moderate side, and at the same time done in a manner that does not under mind the company’s ability to turn a profit. For it is within the profit  that the company will be able to maintain the ability to stay a float and keep making the product that will delight the customer base of what we are after.

As it was stated in the product as well as the pitch and the promotion blogs, the target of the product is the x and me generation or to be more in tone the age range of 20 to that of 40+, as it was said in this range there is a large market of different walks of life and professions, so with this said the price needs to be set at a range that will not turn off the target buyer, as it is said in our text book (Marketing: An Introduction for Education Management Corporation, 10th Edition“The selling process consists of several steps that salespeople must master. These steps focus on the goal of getting new customers and obtaining orders from them. However, most salespeople spend much of their time maintaining existing accounts and building long-term customer relationships” 13 Personal Selling and Sales Promotion (page 26)

There are many things to consider in the pricing of a product it is more than just pricing better than the competition it is as the book says
 (Marketing: An Introduction for Education Management Corporation, 10th Edition The first step in the selling process is prospecting—identifying qualified potential customers. Approaching the right potential customers is crucial to the selling success. As one sales expert puts it, “If the sales force starts chasing anyone who is breathing and seems to have a budget, you risk accumulating a roster of expensive-to-serve, hard-to-satisfy customers who never respond to whatever value proposition you have.” He continues, “The solution to this isn’t rocket science. [You must] train salespeople to actively scout the right prospects.” Another expert concludes, “Increasing your prospecting effectiveness is the fastest single way to boost your sales.”²²13 Personal Selling and Sales Promotion (page 27)
With that being said the product is to be sold not in a normal six pack as it is in many other types of beer but rather in a 8 pack, this will give the buyer the idea of value, and as it is said in the text book

(Marketing: An Introduction for Education Management Corporation, 10th Edition  Product line pricing Setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitors’ prices. 9 Pricing Understanding and Capturing Customer ... (page 29)

Where as it is that most of the products that are out there are, are in a 12 pack with the average cost of $12 to $14.00/ 12 pack and most of the non alcoholic beers are about $9.00/ 6 pack, this product will be the sum of $5.00 to $6.00/ 8 pack a little more than that of  soda, but this is not soda, and selling it in a 8 pack will give it a identity to the public

 (Marketing: An Introduction for Education Management Corporation, 10th Edition Brands are more than just names and symbols. They are a key element in the company’s relationships with consumers. Previous Page 7 Products, Services, and Brands Building Custo... (page 37 )

The product will be in a sturdy box to give support to the product and safety to the consumer.

(disclaimer: this product is not real and is done for a class project in the fundamentals of marketing class at The art Institute of Las Vegas)

final project: market mix, promotion

In any type of product that is made for the public to buy thinking of promotional ideas that will bring it to the attention of the consumer is necessary, this is no different than that of Old Vegas Light , in this product it is geared towards those that do not drink or in some ways shear in the genre of the society that does.

So the question is how to gain the attention of the public to look at the product and then try it:

In our text book (Marketing: An Introduction for Education Management Corporation, 10th Edition Marketing plays a key role in the company’s strategic planning in several ways. First, marketing provides a guiding philosophy—the marketing concept—that suggests that company strategy should revolve around building profitable relationships with important consumer groups. Second, marketing provides inputs to strategic planners by helping to identify attractive market opportunities and by assessing the firm’s potential to take advantage of them. Finally, within individual business units, marketing designs strategies for reaching the unit’s objectives. Once the unit’s objectives are set, marketing’s task is to help carry them out profitably 2 Company and Marketing Strategy Partnering to ... (page 17)

This can be done in a manner of a wide media spread, this is how. Radio/TV spots:

The radio spot will be a 30 to 15 sec commercial, in which the product is introduced to the public, the way it will be introduced is by 1. A small bit of humor ,and 2. By a fact based commercial.

With in the fact based commercial a small bit of history will be introduced to the public telling them of what it is and where it came from.

The TV spot is a set of 5 commercials, in each of them is a college student that does not drink and the way he enter acts with the product and the way the product is introduced to him,  this is done to get the public to find them selves connecting with the character more as one of their own, as the stories  go though to their final it will educate the public as to what the product is and what it is not.  

There will be a web site in which a online order form will be used to have bottles shipped to a persons home, as well as a story of the product explaining the making of the product and the locations of the farms that the supplies are gotten from.

We will have in there as well an on line store to provide swag, such as mugs, hats, shirts, as well as jackets, all with the product logo, this is to keep the logo in the public eye as much as it is possible in order to make brand trust (Marketing: An Introduction for Education Management Corporation, 10th Edition Product Quality.

1. Product quality is one of the marketer’s major positioning tools. Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction. In the narrowest sense, quality can be defined as “freedom from defects.” But most customer-centered companies go beyond this narrow definition. Instead, they define quality in terms of creating customer value and satisfaction. The American Society for Quality defines quality as the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs. Similarly, Siemens defines quality this way: “Quality is when our customers come back and our products don’t.”¹⁰ Previous Page 7 Products, Services, and Brands Building Custo... (page 13 )

The news paper and magazine ads will depict people around a table enjoying the product and having a fun time, this will tell the public that this product can be a joy to have a use.

Such paper publications like the RJ Journal and magazines like Vegas life will be used.

Disclaimer: (this is a class project for the fundamentals of marketing class at The Art Institute of Las Vegas and is not a real product, it is used for a grade only)

EOC Week 9;Three great mission statements

In this class of Fundamentals of Marketing, we are making a mission statment for a company as well as a product for beer, it is our own creation and our own idea. In order to make a mission statment and do so with reality you need to tap in to a side of you that bring a feel of reality in this there are three class mates that have done this for me:
http://erniestepp.blogspot.com/
it is a simple and yet stright foward reason for doing something like this.
I also found, http://enviousdesigns1.blogspot.com/search/label/Final%20Project I found that this was a wonderful way of telling a story along with getting the public in to the product.

the book says (Marketing, more than any other business function, deals with customers. Although we will soon explore more-detailed definitions of marketing, perhaps the simplest definition is this one: Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.

Previous Page 1 Marketing Creating and Capturing Customer Value (page 3 of 52 — printed page 5) I also found that http://cymurianphotography.blogspot.com/

was a great way to bring a product like this to lite and in the viewing eyes of the buying public.

Eoc week 8: creative content for project

In making creative content for the final project of  Old Veags Lite, a non alcoholic beer, you have to think about what it is that you are going to do and why,
the why?
this is not a easy question to answer, granted it is a project that was given to us and we are to do in order to pass the class, but as the instructor has said on many differeft times through out the 9 weeks that we have been there it should be more then a grade, by his pont it is a way of demostrating our ability in the world of marketing, my arguement to that is that there are many companies that spend hours and weeks on this in order to make it happen but only a few acomplish the task, his reply would be that those that have come before me have done the job and done so well. still the question of why has not been answered, why am I doing this in order to promot a product one has to use things the buying public at large is, use to, and is comfortable with but done in a manner that is not normal, so that you are able to stand out from the crowd.
the what are you going to do:
well I am a graphic designer/web designer and interactive media major, in the real world we would have a budget to work with, however in this case the check is blank, and in so doing I plan on a mass spread, starting with a radio ad, with ther hours of 12 to 3 pm the prim time, a news paper ad, in the RJ, and a web site there will be more on the massive details letter on in the marketing plan as to how I am going to get the word out there. however for the most part the idea of swag to be used in a way to promot the product as it comes in to the market will be a fresh start, as well as the use of the social network such as Facebook, and Twitter.

final project: market mix, product,

·       

         In this product of Old Vegas Lite, the basic ingredients are used to make a non Alcoholic            Unhopped Wheat Malt Extract   

 type of True Brew Bavarian Hefeweizen  the process that is used to make this non Alcohol

 is a longer heating time because this will take out about 99.8% of the alochol leacing only about0.2% of alochol with in the brew which is no more then that of common mouth wash or cough syurp.

the ingredients that will be used are:

            Liberty Hop Pellets    

            Fermentis WB-06 Hefeweizen Yeast 

        Priming Sugar

·         Oranges

Estimated cost of making: $77,980.00 = 2000 cases

Equipment:

Estimated cost  apx:$300.000.00

This price will include the cost of the burners and storage containers that are needed 

The product will be bottled in a small 12oz dark brown bottle, this is to prevent the natural sun from damaging the contents that are inside.

Sun light as it is exposed to the beer will cause a chain reaction with in the bottle that makes the beer go flat and taste bland to the pallet and in doing so spoil the experience to the consumer.

On the top of the bottle will be a gold like foal, and the cap will be a corck style, this will be done to keep the contents of the bottle as fresh as possable tell the moment it is open and drank. This way it will also make the customer feel as if they are using and dranking something that is truly special and this will renforce the idea of the vegas style and experience. The lable is a simple one designed to not distract from the over all look of the package

In the text book , (Marketing: An Introduction for Education Management Corporation, 10th Edition  Previous Page 7 Products, Services, and Brands Building Custo... (page 37 brand strength along four consumer perception dimensions: differentiation (what makes the brand stand out), relevance (how consumers feel it meets their needs), knowledge (how much consumers know about the brand), and esteem (how highly consumers regard and respect the brand).)

Because a person does not buy a beer just for the brew that is inside but rather to feel that they are part of something larger than themselves.

Final Project: target market Strategy

There is a vast amount of  people that are out there that do not drink any type of alhocolic beverage at all, this is done for their own resaons, but at what age range is that:
Most of the public will say that it is between that of 18 to the early 20's however this may be in error because I am 41 and i do not drink and it is for my own reasons. So in using my self as a part example i looked in to the age group and seen that the age group is really 18 to that of 40+.
In this target we find a vast amount of different walks of people from the professionals in the office buildings to that of college students, this new product will give this group of people the ability to enjoy watching their friends have a good time with them knowing that there is a ride that they are able to trust, with out those that choose not to drink to feel left out or worse then that a out sider.
in the text book it said (For Fundamentails of Marketing class at the Art Institute

Marketing: An Introduction for Education Management Corporation, 10th Edition

chapter 6 Customer-Driven Marketing Strategy Creating V... (page 23  "The company also needs to examine major structural factors that affect long-run segment attractiveness") it is for this reason alone that we are targeting this group because of (

Marketing: An Introduction for Education Management Corporation, 10th Edition

chapter 6 Customer-Driven Marketing Strategy Creating V... (page 23  "The company also needs to examine major structural factors that affect long-run segment attractiveness.") their aweraness to the social problems at hand and wish to have a alternitive to them this is in a way, as the book says (

Marketing: An Introduction for Education Management Corporation, 10th Edition

chapter 6 Customer-Driven Marketing Strategy Creating V... (page 25  "Using a concentrated marketing (or niche marketing) strategy, instead of going after a small share of a large market, the firm goes after a large share of one or a few smaller segments or niches.") and yes in this market this is a niche that is growing.

Disclamer:

(this is for a school project, none of this is in real production, its sol reason is for a grade in Fundamentails of marketing class, Art institute of las vegas)

final projects:SWOT Analysis

For the product of Old Vegas Lite, the SWOT analysis concluded that here in the vegas market the non alcoholic beer has very little competitors, I say this because that most of that type of product has little to taste or the taste is way to bitter with the price being done in a manner that it over comes the cost of making of the product. From a web site of 

(http://www.researchandmarkets.com/reportinfo.asp?report_id=651147) in which a Boston Beer company makes low alcoholic beer, in the site it is reported (The Boston Beer Company (Boston Beer) is engaged in production and sale of low-alcohol beverages. The company operates in the US. It is headquartered in Boston, Massachusetts and employs about 780 people. The company recorded revenues of $415.1 million during the financial year ended December 2009 (FY2009), an increase of 4.2% over 2008. The increase was primarily due to increases in net selling prices. The operating profit of the company was $54.3 million in FY2009, as compared to an operating profit of $14.1 million in FY2008. The net profit was $31.1 million in FY2009, as compared to net profit of $8.1 million in FY2008)  the beers in the las vegas area are small microbrewers and are connected to some of the casinos that are here in town. Because you must pay close attention   to the buying behavior of the public in this case Las Vegas as it is said in the text book

 (Marketing: An introduction for education Management Corporation, 10^th edition, Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others. It also includes the behavior of retailing and wholesaling firms that acquire goods to resell or rent them to others at a profit. In the business buying process, business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands. Business-to-business (B-to-B) marketers must do their best to understand business markets and business buyer behavior. Then, like businesses that sell to final buyers, they must build profitable relationships with business customers by creating superior customer value (see Marketing at Work 5.2). this comes from page 37 of 59)

In looking at the over all market of the vegas valley for the content of non alcoholic beer, there is very little competition, however what competition there is has a attachment to a social stigma of which needs to be delt with first,

 the Strength of the non or low alcoholic beer in the vegas market is some what weak however there is a strong placement for the product it is in this manner: 

• the growing trend of non alcoholic drinkers with the ages of 25+
• Vegas is a growing population with a changing face and new commers comming in every month
• the new faces are more concerned with the growing ideas of todays social concerns then those that came before it
• that ads of  some of now  the most popular beer companies are now  placing ads preaching the thought of drinking resonability
• the fact that there are now programs in place at a public school level that now teach the idea of alhocolic awareness.

the Weakness of the market in order to sell the product is troublesome for you need to educate the public first.

• educate them that the idea of this product is not like any that has come before it
• the idea that if you drink this it is not promoting the idea to drink a real beer and do something illeagle
• the ability to get the raw materials to a place that will make the product at a pace that will satasify and delite the customer base that you are trying to create
• the over all cost of the material, such as:
• water
• power
• gas for the trucks in the disturbition process
• over head cost on the building, as well as permits for the brewing of the product
• cost of the office employees that will take the orders, cost of the sales people, cost of the plant workers/drivers

However there is a large market out there in which brings the Opportunity to making a product like this grow,

• the making of a brand idea that will gain public trust
• the making of a product that will last a true test of about 5 to 6 years of growth

 the Threat to this is in the small microbrewers that are in the town and as the book says  you need to make a demand for the product

(The business marketer normally deals with far fewer but far larger buyers than the consumer marketer does. Even in large business markets, a few buyers often account for most of the purchasing. For example, when Goodyear sells replacement tires to final consumers, its potential market includes the owners of the millions of cars currently in use around the world. But Goodyear’s fate in the business market depends on getting orders from one of only a handful of large automakers. Similarly, Black & Decker sells its power tools and outdoor equipment to tens of millions of consumers worldwide. However, it must sell these products through three huge retail customers—Home Depot, Lowe’s, and Wal-Mart—which combined account for more than half its sales. 5 Understanding Consumer and Business Buyer Beh... (page 38 of 59 — printed page 157) with this info I have a good Idea as to what a good competitive price needs to be for a product.

Disclamer:

(this is for a school project, none of this is in real production, its sol reason is for a grade in Fundamentails of marketing class, Art institute of las vegas)

final project:objectives

Our objective with Old vegas Lite
 is to bring a type of beer to the generation of non alhocolic drinkers, those that believe in having a good time but to do so with the idea that they do not have to be impared doing it, to have them feel that they are the life of the party and yet at sunrise are able to remember it.
Old vegas Lite is made of the simple and pure things that most beers are made of but what seperates it from the rest is not the fact that it is nonalhocolic but rather the some what sweet and fruity taste of citrus that is in the brew, for with in the contents of the bottle is 200 millagrams of orange citrus juice, not flavor but real juice that is grown on a small farm here in Nevada.
We will be partnering with the the small farms that is here though out Nevada in order to bring home the full idea that this product is all made in the Nevada, from the people of Nevada by the people of Nevada.
In the text book it is called

Marketing: An Introduction for Education Management Corporation, 10th Edition

(7 Products, Services, and Brands Building Custo... (page 37 A powerful brand has high brand equity. Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It’s a measure of the brand’s ability to capture consumer preference and loyalty.)



Disclamer:

(this is for a school project, none of this is in real production, its sol reason is for a grade in Fundamentails of marketing class, Art institute of las vegas)

Final Project: bussiness mission statment

Vegas Old lite,
 a new beer for a new generation, in this age where the nights are long and the parties are tell the break of dawn, it is good to know that  there is a beer will not slow you down. With Old Vegas Lite it is the type of beer that will keep you the life of the party with out letting you feel the effects of the morning after. Made from ingredients that are locally grown and harvested, in the farms of Nevada, from farmers that care for the land and people that take pride in their work. Old Vegas Lite lets be with your friends with out letting you feel that you are on the out side looking in. Old Vegas Lite, brewed in the town where the lights shine on foever, it brings back the old vegas charm, to those who wish to drink responsible.A non alocholic brew that is safe to drink and a taste that is like nothing that has come before it,
 Old Vegas lite, the new beer for the new generation.

This is the mission statement for the product in chapter 7 of our text book; (Brands are more than just names and symbols. They are a key element in the company’s relationships with consumers. Brands represent consumers’ perceptions and feelings about a product and its performance—everything that the product or service means to consumers. In the final analysis, brands exist in the heads of consumers. As one well-respected marketer once said, “Products are created in the factory, but brands are created in the mind.”²⁸
A powerful brand has high brand equity. Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It’s a measure of the brand’s ability to capture consumer preference and loyalty. A brand has positive brand equity when consumers react more favorably to it than to a generic or unbranded version of the same product. It has negative brand equity if consumers react less favorably than to an unbranded version 7 Products, Services, and Brands Building Custo... (page 37 of 55  Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing ) it is hard to market a brand to the public when they have never seen it
(Thus, positive brand equity derives from consumer feelings about and connections with a brand. Consumers sometimes bond very closely with specific brands. For example, one Michigan couple had such a passion for Black & Decker’s DeWalt power tool brand that they designed their entire wedding around it. They wore trademark DeWalt black-and-yellow T-shirts, made their way to a wooden chapel that they’d built with their DeWalt gear, exchanged vows and power tools, and even cut cake with a power saw. Joked the wife about her husband (a carpenter by trade), “He loves DeWalt nearly as much as he loves me.”³⁰   7 Products, Services, and Brands Building Custo... (page 38 of 55)
Disclamer:

(this is for a school project, none of this is in real production, its sol reason is for a grade in Fundamentails of marketing class, Art institute of las vegas)

Week 7 Eoc: The Pitch

The making of a great beer takes time and careful consideration, you must consider the materials that are needed to make it, the place where it is made and the reason for it, in Vegas there are a vast number of different breweries that make and produce a vast amount of different types of beer, but what about those that do not drink, what about those that choose to be the driver of the group? do they feel left out? do they feel that they are not part of something because they are sipping on a a soda with a cherry in it, why not make a beer that has no alhocolic with a great taste so that they feel that they are part of somthing and still live up to the reasonabilties they see them selves in, and do so in a old vegas style, that is why we present to you Old Vegas Lite, the non alhocolic beer that has great taste but with out the effects of normal beers, Old Vegas Lite the choice of a new generation.”² Marketing: An Introduction for Education  Management Corporation, 10th Edition Previous Page  Marketing Creating and Capturing Customer Value (page 2 of 52 —  printed page 4)  in many different studies that are made today about market and market value there is many ways of making products that will fit new markets (Marketing, more than any other business function, deals with customers. Although we will soon explore more-detailed definitions of marketing, perhaps the simplest definition is this one: Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Previous Page Marketing Creating and Capturing Customer Value (page 3 of 52 — printed page 5)  in this the idea of a new beer and market is in the non alcoholic brew, this is for the underage drinkers and also those that are the designated drivers that do not wish to be left out of the experience but still wish to be part of the crowd and have no effects that normal beer would have. The name of this beer (due to change, is vegas water, or vegas gold) there is more to come on this.
Disclamer:

(this is for a school project, none of this is in real production, its sol reason is for a grade in Fundamentails of marketing class, Art institute of las vegas)

Week 6 EOC Me Times Three

In todays market the reason why products are bought by the public is a hard thing to determine at times, due to the fact that there is much that goes in to it, from the demographics, to the behavioral aspects, to that of even cultural reasons. All of these fit in to the grand scheme of things, as a consumer I am very figural, in marketing it is about value, value in how it fits to you, value in how it fits in your life style, and value in how it fits in your day to day routine.  (Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. In this section, we discuss four important segmentation topics: segmenting consumer markets, segmenting business markets, segmenting international markets, and requirements for effective segmentation. 6 Customer-Driven Marketing Strategy Creating V... (page 6 of 50 — printed page 177)  In my house money is very tight and the best value is always looked for in all that is bought, in the such is the case for food like peanut butter, it is in these periods of time when the budget is effected by what we do that the price of a object matters, in that case the store brand is found, based on the price alone.

The same is said for the fact of toothpaste as the book says (Consumer needs and wants change with age. Some companies use age and life-cycle segmentation, offering different products or using different marketing approaches for different age and life-cycle groups. For example, for kids, Oscar Mayer offers Lunchables, full of fun, kid-appealing finger food. For older generations, it markets Deli Creations, everything they need to create a “hot and melty fresh-baked sandwich in a microwave minute.” 6 Customer-Driven Marketing Strategy Creating V... (page 8 of 50 )
In this case as well the store brand in looked for as well, as one may see there is a pattern, unlike the average American, I do not attach myself to a special brand nor do I place myself in a position that I will not see a alterative to any brand that is out there. It can be said that the only exception is in the softwear that I use in the industry that I am in, because it is the standard I am forced to use what is out there used by other companies.
The last on the list is in shoes, a unusual aspect I know for most are stuck to a special brand I on the other hand say what ever fits, is what I will wear, I am not in to what looks good (vanity is not my thing)

EOC week 5:health care reform

The health care issue, is in today’s  time is the most important issue of our time, with the newest set of Baby Boomers now reaching the age of 65, the idea of who is going to take care of me is massive important. The massive Burdon to the generation X, of which are the offspring to the baby boomers, is a hardship that most of us do not like to face. Using a example; in a typical month, a 67 year old widow of who is medically handicapped , living on a fixed income must spend about  1/3 of her income on prescription drugs, and must every month decided on what bill does not get paid, in the new health care reform she will spend on average 36,035 on out of pocket expense in order to pay for theses cost before the government will step in to pay for any of it, now on a average a women such as that will have a income on or about $12000.00 a year,(http://pubdb3.census.gov/macro/032007/health/h01_001.htm)  now this will not include the need to see her doctor once every 6 months or so, it will also require her to fund her own supplement care on a month by month bases. It is said that with the government involved it will, in the past 10 years the increase of health care cost has skyrocketed and this is done in part for the government involvement. The numbers are staggering (The uninsured and self-employed would be able to purchase insurance through state-based exchanges with subsidies available to individuals and families with income between the 133 percent and 400 percent of poverty level.  http://www.cbsnews.com/8301-503544_162-20000846-503544.html) and how will this be paid for (Medicare Payroll tax on investment income -- Starting in 2012, the Medicare Payroll Tax will be expanded to include unearned income. That will be a 3.8 percent tax on investment income for families making more than $250,000 per year ($200,000 for individuals). http://www.cbsnews.com/8301-503544_162-20000846-503544.html) 

However without any government involvement the health care industry will go completely unchecked and unregulated and the baby boomers will be seen as a cash cow ready to be harvested, (Six months after enactment, insurance companies could no longer denying children coverage based on a preexisting condition.

• Starting in 2014, insurance companies cannot deny coverage to anyone with preexisting conditions.
• Insurance companies must allow children to stay on their parent's insurance plans until age 26th.
• The bill segregates private insurance premium funds from taxpayer funds. Individuals would have to pay for abortion coverage by making two separate payments, private funds would have to be kept in a separate account from federal and taxpayer funds.
• No health care plan would be required to offer abortion coverage. States could pass legislation choosing to opt out of offering abortion coverage through the exchange. )

So as a society we do have a choice and that choice is that change no matter how hard must happen if we are to grow as a group and as a nation.

EOC week 4: Advertising is brand on Happiness

Happiness:

In the world today, the buying behavior of people is a process of expectation of the service or the product, though out the years I have bought many items of many different types, the most recent has been a investment in to my future. When one invest in ones future it is in a way a search within, a battle of the self, it is here that we find the expectation of what we precise to be real, but is it ? that is hard to say, a investment is met to have a return , while a purchase of something is met for instant satisfaction, for me to define what makes me happy about the course of events that lead me to invest in my future is done in two parts;

1.       It is out of a need, a need to have a better tomorrow, a need to do better than those that came before me.

2.       It was a need to bring forth in to my life a purpose.

I chose to embark on being a certified Sensory Therapist.

Dissonance:

Do I regret this decision, no I do not, it is a investment in to a better tomorrow, it will give me the ability to use my abilities that the heavens above gave me to help those that do not have a voice for this I am pleased very much. I will admit that before I made the final decision I went through the process of do I really have what it takes to pull this off, this is a question that every one does when they buy something, saying do I really want this, it seems that at time we as a group are more concerned with what others think then they reason that we need to have it, we end up letting others do the thinking for us and as a result let them talk us out of what it is we are doing.

Week 3 EOC: internet privacy vs. market research

In today’s digital age, the internet is our friend but is it. The company’s of today use the internet to make market research in the hopes that the research will bring to them fruit of profit. This is done in the ways of cookie’s, these are small bits of info attached to a web site that are bounced back to the the company's  in a article published in netWorker: The Craft of Network Computing Vol. 2, No. 3 (June/July 1998), Pages 13-18. The definitive version can be found at http://www.acm.org/pubs/citations/journals/networker/1998-2-3/p13-cranor/. It was said, (Why is so much of the recent attention to privacy issues focused on Internet privacy when consumers have had privacy concerns long before they started doing business online? Certainly, the current hype surrounding the Internet in general has contributed to the buzz. These days, anything that happens online seems much more exciting than things going on in the "real" world. But in the case of online privacy, I think there is some substance behind the hype. ) internet privacy is a real issue and in today’s age with it is not knowing what it is that is out there and who it is that is looking at it there is a massive real issue as to what they will do and are able to do (Fortunately, there are laws to protect you when you’re online. And legitimate online advertisers are concerned with protecting your data—you should be, too. http://www.iab.net/privacymatters/3.php) there are a few steps that can be done to protect you in this manner

• 1. Safeguard your computer: Use a firewall so only trusted servers can access your computer. Install anti-virus and anti-spyware software - and keep it updated.
• Read privacy policies: Before sharing personal information, read a site’s privacy policy. Does it guarantee to safeguard your data and not sell or share it? If the site has no policy, be wary.
• Never reply to spammers: Millions of spammers fire off their unwanted spam messages without knowing if the email addresses are real. When you respond, you indicate there's a real person attached to your address, prompting a potential spam flood.

There are many more but these steps are some of the most simple ones that can start the ball rolling and keep you internet healthy.

Week 3 EOC: making money for good.

In today’s digital age and the me generation, it is easy for us all to get lost in the rat race of day to day events and forget that we are not just a set of individuals but rather a group of people in a large village that we call the earth. On this we find others that are not as well off or for that manner have less than we do, it is here that we face the greatest of challenges: how to leave a legacy, for you see it is not about us, it is about leaving something for the next generation to come it is however the reasonability of those that are here now to make a difference and who is doing this?

Companies such as: Apple Inc. there company’s ability and community connection is committed to improving the world at large in the effort to make it better   (With iPad, I have all my projects, my lists, my tasks, my email, and my calendar in one place. And I’m still connected to the office wherever I go.”Lane Wood, Development Officer
charity: water ) http://www.apple.com/ipad/business/profiles/charity-water/

http://www.charitywater.org/

the most thing about this event that Apple is with is the fact that it is tied in with Toms Shoes, this organization helps bring to third world place cleaner water and with that a better world for them and all of us  the apple corporation and the i-pad have given the ability to make it easier to pass on information (iPad is helping us to fulfill our mission of bringing safe drinking water to the world,” says Harrison. “It’s a pivotal part of our business which in the end – is saving lives all around the globe.” ) Apple has always been a major player in the world events and a major contributor to world views as a whole (Harrison explains: “A donor says, ‘I’m excited; how do I help?’ And you say, ‘You can take out your credit card right now, and I’ll mail you the receipt.’ It’s great because it turns a meaningful conversation into action.”) it is company’s like this that are helping make the world a better place and leave a better legacy for the generations to come to fellow.