Week 7 Eoc: The Pitch

The making of a great beer takes time and careful consideration, you must consider the materials that are needed to make it, the place where it is made and the reason for it, in Vegas there are a vast number of different breweries that make and produce a vast amount of different types of beer, but what about those that do not drink, what about those that choose to be the driver of the group? do they feel left out? do they feel that they are not part of something because they are sipping on a a soda with a cherry in it, why not make a beer that has no alhocolic with a great taste so that they feel that they are part of somthing and still live up to the reasonabilties they see them selves in, and do so in a old vegas style, that is why we present to you Old Vegas Lite, the non alhocolic beer that has great taste but with out the effects of normal beers, Old Vegas Lite the choice of a new generation.”² Marketing: An Introduction for Education  Management Corporation, 10th Edition Previous Page  Marketing Creating and Capturing Customer Value (page 2 of 52 —  printed page 4)  in many different studies that are made today about market and market value there is many ways of making products that will fit new markets (Marketing, more than any other business function, deals with customers. Although we will soon explore more-detailed definitions of marketing, perhaps the simplest definition is this one: Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Previous Page Marketing Creating and Capturing Customer Value (page 3 of 52 — printed page 5)  in this the idea of a new beer and market is in the non alcoholic brew, this is for the underage drinkers and also those that are the designated drivers that do not wish to be left out of the experience but still wish to be part of the crowd and have no effects that normal beer would have. The name of this beer (due to change, is vegas water, or vegas gold) there is more to come on this.
Disclamer:

(this is for a school project, none of this is in real production, its sol reason is for a grade in Fundamentails of marketing class, Art institute of las vegas)