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In this product of Old Vegas Lite, the basic ingredients are used to make a non Alcoholic Unhopped Wheat Malt Extract
is a longer heating time because this will take out about 99.8% of the alochol leacing only about0.2% of alochol with in the brew which is no more then that of common mouth wash or cough syurp.
the ingredients that will be used are:
Liberty Hop Pellets
Fermentis WB-06 Hefeweizen Yeast
Priming Sugar
· Oranges
Estimated cost of making: $77,980.00 = 2000 cases
Equipment:
Estimated cost apx:$300.000.00
This price will include the cost of the burners and storage containers that are needed
The product will be bottled in a small 12oz dark brown bottle, this is to prevent the natural sun from damaging the contents that are inside.
Sun light as it is exposed to the beer will cause a chain reaction with in the bottle that makes the beer go flat and taste bland to the pallet and in doing so spoil the experience to the consumer.
On the top of the bottle will be a gold like foal, and the cap will be a corck style, this will be done to keep the contents of the bottle as fresh as possable tell the moment it is open and drank. This way it will also make the customer feel as if they are using and dranking something that is truly special and this will renforce the idea of the vegas style and experience. The lable is a simple one designed to not distract from the over all look of the package
In the text book , (Marketing: An Introduction for Education Management Corporation, 10th Edition Previous Page 7 Products, Services, and Brands Building Custo... (page 37 brand strength along four consumer perception dimensions: differentiation (what makes the brand stand out), relevance (how consumers feel it meets their needs), knowledge (how much consumers know about the brand), and esteem (how highly consumers regard and respect the brand).)
Because a person does not buy a beer just for the brew that is inside but rather to feel that they are part of something larger than themselves.
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