Eoc week 8: creative content for project

In making creative content for the final project of  Old Veags Lite, a non alcoholic beer, you have to think about what it is that you are going to do and why,
the why?
this is not a easy question to answer, granted it is a project that was given to us and we are to do in order to pass the class, but as the instructor has said on many differeft times through out the 9 weeks that we have been there it should be more then a grade, by his pont it is a way of demostrating our ability in the world of marketing, my arguement to that is that there are many companies that spend hours and weeks on this in order to make it happen but only a few acomplish the task, his reply would be that those that have come before me have done the job and done so well. still the question of why has not been answered, why am I doing this in order to promot a product one has to use things the buying public at large is, use to, and is comfortable with but done in a manner that is not normal, so that you are able to stand out from the crowd.
the what are you going to do:
well I am a graphic designer/web designer and interactive media major, in the real world we would have a budget to work with, however in this case the check is blank, and in so doing I plan on a mass spread, starting with a radio ad, with ther hours of 12 to 3 pm the prim time, a news paper ad, in the RJ, and a web site there will be more on the massive details letter on in the marketing plan as to how I am going to get the word out there. however for the most part the idea of swag to be used in a way to promot the product as it comes in to the market will be a fresh start, as well as the use of the social network such as Facebook, and Twitter.