Week 6 EOC Me Times Three

In todays market the reason why products are bought by the public is a hard thing to determine at times, due to the fact that there is much that goes in to it, from the demographics, to the behavioral aspects, to that of even cultural reasons. All of these fit in to the grand scheme of things, as a consumer I am very figural, in marketing it is about value, value in how it fits to you, value in how it fits in your life style, and value in how it fits in your day to day routine.  (Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. In this section, we discuss four important segmentation topics: segmenting consumer markets, segmenting business markets, segmenting international markets, and requirements for effective segmentation. 6 Customer-Driven Marketing Strategy Creating V... (page 6 of 50 — printed page 177)  In my house money is very tight and the best value is always looked for in all that is bought, in the such is the case for food like peanut butter, it is in these periods of time when the budget is effected by what we do that the price of a object matters, in that case the store brand is found, based on the price alone.

The same is said for the fact of toothpaste as the book says (Consumer needs and wants change with age. Some companies use age and life-cycle segmentation, offering different products or using different marketing approaches for different age and life-cycle groups. For example, for kids, Oscar Mayer offers Lunchables, full of fun, kid-appealing finger food. For older generations, it markets Deli Creations, everything they need to create a “hot and melty fresh-baked sandwich in a microwave minute.” 6 Customer-Driven Marketing Strategy Creating V... (page 8 of 50 )
In this case as well the store brand in looked for as well, as one may see there is a pattern, unlike the average American, I do not attach myself to a special brand nor do I place myself in a position that I will not see a alterative to any brand that is out there. It can be said that the only exception is in the softwear that I use in the industry that I am in, because it is the standard I am forced to use what is out there used by other companies.
The last on the list is in shoes, a unusual aspect I know for most are stuck to a special brand I on the other hand say what ever fits, is what I will wear, I am not in to what looks good (vanity is not my thing)