final project: distrubition,

Like anything that there is in the making of a product there is location, location, location, where it is sold, a place where the buying public can find it, and most of all where the public and have easy access to it, in the text book  they call this

(Marketing: An Introduction for Education Management Corporation, 10th Edition Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain. This supply chain consists of “upstream” and “downstream” partners. Upstream from the company is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. Marketers, however, have traditionally focused on the “downstream” side of the supply chain—on the marketing channels (or distribution channels) that look toward the customer. Downstream marketing channel partners, such as wholesalers and retailers, form a vital connection between the firm and its customers. Previous Page 10 Marketing Channels Delivering Customer Value (page 3 )

So to start with the main supply chain is from the brewery to that of local bars, and this is to start out with in the introduction phase of the life cycle of the product,

(Marketing: An Introduction for Education Management Corporation, 10th Edition After launching the new product, management wants the product to enjoy a long and happy life. Although it does not expect the product to sell forever, the company wants to earn a decent profit to cover all the effort and risk that went into launching it. Management is aware that each product will have a life cycle, although its exact shape and length is not known in advance. 8 Developing New Products and Managing the Prod... (page 29)
I say small local bars due to the fact that this will get the word out and the start in by moving it to the local small store such as 7/11, Am/Pm and other convenient stores, after this we will move the product in to the main stream of the larger super markets

((Marketing: An Introduction for Education Management Corporation, 10th Edition  Previous Page 11 Retailing and Wholesaling (page 5 Retailing plays a very important role in most marketing channels. Each year, retailers account for more than $4.4 trillion of sales to final consumers. They connect brands to consumers in what marketing agency OgilvyAction calls “the last mile”—the final stop in the consumer’s path to purchase.)

The constant focus will always be on the buyer and how they feel about their experience with the product.

(disclaimer: this product is not real and is done for a class project in the fundamentals of marketing class at The art Institute of Las Vegas)