Getting the product to the public can be at times a hard thing, there is what words to use, what media to use and at what times to use them, what is the best method to say to the public, not only on the product but on the products function to the buying public. The question of what channels to use is hard to answer so lets take a look at what we have at hand:
1 there is news paper
2. there is radio
3. there is TV
As for me and the field that I am in I would say that (as it is in the final on promotions) would use a wide spread aspect of advertising, a full newspaper ad to start, with a magazine ad, I would use the ability of the sales people that I would have at hand to also help in the promotion process, in this manner it will help bring the employees a great deal closer to the product that we are, making and trying to sell.
I would use sporting events to help promote the product more as well as it says in the text book (
Marketing: An Introduction for Education Management Corporation, 10th Edition Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain. This supply chain consists of “upstream” and “downstream” partners. Upstream from the company is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. Marketers, however, have traditionally focused on the “downstream” side of the supply chain—on the marketing channels (or distribution channels) that look toward the customer. Downstream marketing channel partners, such as wholesalers and retailers, form a vital connection between the firm and its customers. 10 Marketing Channels Delivering Customer Value (page 3) it is all about the chain and that means from the company employee to the store manager to the consumer, they are all a part of the process.
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