is to bring a type of beer to the generation of non alhocolic drinkers, those that believe in having a good time but to do so with the idea that they do not have to be impared doing it, to have them feel that they are the life of the party and yet at sunrise are able to remember it.
Old vegas Lite is made of the simple and pure things that most beers are made of but what seperates it from the rest is not the fact that it is nonalhocolic but rather the some what sweet and fruity taste of citrus that is in the brew, for with in the contents of the bottle is 200 millagrams of orange citrus juice, not flavor but real juice that is grown on a small farm here in Nevada.
We will be partnering with the the small farms that is here though out Nevada in order to bring home the full idea that this product is all made in the Nevada, from the people of Nevada by the people of Nevada.
In the text book it is called
(7 Products, Services, and Brands Building Custo... (page 37 A powerful brand has high brand equity. Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It’s a measure of the brand’s ability to capture consumer preference and loyalty.)
Disclamer:
(this is for a school project, none of this is in real production, its sol reason is for a grade in Fundamentails of marketing class, Art institute of las vegas)
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