Most of the public will say that it is between that of 18 to the early 20's however this may be in error because I am 41 and i do not drink and it is for my own reasons. So in using my self as a part example i looked in to the age group and seen that the age group is really 18 to that of 40+.
In this target we find a vast amount of different walks of people from the professionals in the office buildings to that of college students, this new product will give this group of people the ability to enjoy watching their friends have a good time with them knowing that there is a ride that they are able to trust, with out those that choose not to drink to feel left out or worse then that a out sider.
in the text book it said (For Fundamentails of Marketing class at the Art Institute
chapter 6 Customer-Driven Marketing Strategy Creating V... (page 23 "The company also needs to examine major structural factors that affect long-run segment attractiveness") it is for this reason alone that we are targeting this group because of (
chapter 6 Customer-Driven Marketing Strategy Creating V... (page 23 "The company also needs to examine major structural factors that affect long-run segment attractiveness.") their aweraness to the social problems at hand and wish to have a alternitive to them this is in a way, as the book says (
chapter 6 Customer-Driven Marketing Strategy Creating V... (page 25 "Using a concentrated marketing (or niche marketing) strategy, instead of going after a small share of a large market, the firm goes after a large share of one or a few smaller segments or niches.") and yes in this market this is a niche that is growing.
Disclamer:
(this is for a school project, none of this is in real production, its sol reason is for a grade in Fundamentails of marketing class, Art institute of las vegas)
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