BOC:week 10 the lemon ad

The famous lemon ad of 1960
(http://www.powerwriting.com/vw-lemon-ad.html) was a ad that supplied the buying public a way to look at how to buy a car, in many ways it was a fact the VW’s of that time was a small throw back to the WW2 cars of Germany, but the new market that was here in the United States was open to a new idea, in so doing the VW corporation decided to think outside the box the ad reads (We pluck the lemons; you get the plums.: http://www.powerwriting.com/vw-lemon-ad.html) this was a hard sell and a tough market to the buying public as it was said on (http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html As the 20th century comes to a close, it's only fitting that we look back at a century of advertising and single out the one ad campaign that stands above all others.  Of course, no discussion of the greatest ad campaign is complete without mention of some truly great ones throughout the past 10 decades. There's Nike's "Just do it," Marlboro's Marlboro Man, the U.S. Army's "Be all that you can be," Apple Computer's "1984," Campbell Soup's "Mmm mmm good!", the Jolly Green Giant. The list goes on and on. However, one campaign did much more than boost sales and build a lifetime of brand loyalty. It's the 1960s ad campaign for the Volkswagen Beetle. It, and the work of the ad agency behind it, changed the very nature of advertising,from the way it's created to what you see as a consumer today. A tough sell Unless you're old enough to remember, an advertising professional or an ad buff (if there is such a thing), you probably don't know much about the advertising campaign for the first Volkswagen Beetle. So a brief overview is in order. Volkswagen hired the Doyle Dane Bernbach ad agency to create a campaign that would introduce the Beetle to the U.S. market in 1960. Now consider the marketing situation. Competing automakers were building ever bigger cars for growing families with baby boomer children. The Beetle, on the other hand, was tiny and, well, ugly. Who would buy it? On top of this, the car was manufactu ... ) it is with this that makes it very historic. It was a new way to illustrate value in a product that was not well known.