Final Project: bussiness mission statment

Vegas Old lite,
 a new beer for a new generation, in this age where the nights are long and the parties are tell the break of dawn, it is good to know that  there is a beer will not slow you down. With Old Vegas Lite it is the type of beer that will keep you the life of the party with out letting you feel the effects of the morning after. Made from ingredients that are locally grown and harvested, in the farms of Nevada, from farmers that care for the land and people that take pride in their work. Old Vegas Lite lets be with your friends with out letting you feel that you are on the out side looking in. Old Vegas Lite, brewed in the town where the lights shine on foever, it brings back the old vegas charm, to those who wish to drink responsible.A non alocholic brew that is safe to drink and a taste that is like nothing that has come before it,
 Old Vegas lite, the new beer for the new generation.

This is the mission statement for the product in chapter 7 of our text book; (Brands are more than just names and symbols. They are a key element in the company’s relationships with consumers. Brands represent consumers’ perceptions and feelings about a product and its performance—everything that the product or service means to consumers. In the final analysis, brands exist in the heads of consumers. As one well-respected marketer once said, “Products are created in the factory, but brands are created in the mind.”²⁸
A powerful brand has high brand equity. Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It’s a measure of the brand’s ability to capture consumer preference and loyalty. A brand has positive brand equity when consumers react more favorably to it than to a generic or unbranded version of the same product. It has negative brand equity if consumers react less favorably than to an unbranded version 7 Products, Services, and Brands Building Custo... (page 37 of 55  Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing ) it is hard to market a brand to the public when they have never seen it
(Thus, positive brand equity derives from consumer feelings about and connections with a brand. Consumers sometimes bond very closely with specific brands. For example, one Michigan couple had such a passion for Black & Decker’s DeWalt power tool brand that they designed their entire wedding around it. They wore trademark DeWalt black-and-yellow T-shirts, made their way to a wooden chapel that they’d built with their DeWalt gear, exchanged vows and power tools, and even cut cake with a power saw. Joked the wife about her husband (a carpenter by trade), “He loves DeWalt nearly as much as he loves me.”³⁰   7 Products, Services, and Brands Building Custo... (page 38 of 55)
Disclamer:

(this is for a school project, none of this is in real production, its sol reason is for a grade in Fundamentails of marketing class, Art institute of las vegas)