The video game industry is a large money maker and in my view the cash cow would go to Nintendo, this is because for the longest time they have always be on the forefront of the industry, producing new innovations in the overall system as well as the level of games that are sold to the public.
(http://www.thegameconsole.com/videogames96.htm) in today’s market there is an average of 174 million players in the US along, with Nintendo leading the sales (http://us.wii.com/), this is followed close by Playstation 3 and the Sony corp. of who targets the 20+ market the last on the list of those in the industry that has yet to make a good mark in the homes of the American public is the Xbox360 for Microsoft, there is and has been many problem in the system, however their main target in the market is in the online users. With this said it is evident that they are the loosing in it competitive base, and much more needs to be done on their part, the one that most are over looking, if not doing so quietly, is in the app games for the I-pad and I phone and the new Droid phone, in a article it was said ("Look at a 33-year-old dad buying a system for both himself and his 6-year-old son. In 2002, this dad would have been born in 1969 which would have made him 18 when the NES took-off around 1987. Back then, 18-year-olds did not play video games in large numbers. Instead, this dad would most likely have cut his teeth on something like the Atari 2600. The Nintendo name would not have meant much to him. Go forward to 2007 and this 33-year old would have been 13 in 1987 and would probably have been very familiar with Nintendo and its characters like Mario and Zelda. A 33-year-old dad in 2007 becomes one of the first generation of parents personally familiar with Nintendo products and thus possibly inclined to buy a Nintendo system for his children. Consumers in their teens and twenties tend to distance themselves from the products of their childhood, but such concerns over 'being cool' can start to disappear with age, replaced by nostalgia. This trend alone, which Nintendo is well aware of, could really benefit Nintendo going forward. Thus, they are putting a big emphasis on the nostalgia card and focusing on their historical software library, as well as games that have cross-generational appeal."(http://www.industrygamers.com/news/game-industry-growth-to-come-from-anytime-anyplace-anywhere-devices-says-dfc/) ) What does this mean? It means that we are now on the very edge of a new era in the industry where anytime, anyplace, and anywhere is a standard and not a thought, the future is here, and the phone is ringing.
(http://www.thegameconsole.com/videogames96.htm) in today’s market there is an average of 174 million players in the US along, with Nintendo leading the sales (http://us.wii.com/), this is followed close by Playstation 3 and the Sony corp. of who targets the 20+ market the last on the list of those in the industry that has yet to make a good mark in the homes of the American public is the Xbox360 for Microsoft, there is and has been many problem in the system, however their main target in the market is in the online users. With this said it is evident that they are the loosing in it competitive base, and much more needs to be done on their part, the one that most are over looking, if not doing so quietly, is in the app games for the I-pad and I phone and the new Droid phone, in a article it was said ("Look at a 33-year-old dad buying a system for both himself and his 6-year-old son. In 2002, this dad would have been born in 1969 which would have made him 18 when the NES took-off around 1987. Back then, 18-year-olds did not play video games in large numbers. Instead, this dad would most likely have cut his teeth on something like the Atari 2600. The Nintendo name would not have meant much to him. Go forward to 2007 and this 33-year old would have been 13 in 1987 and would probably have been very familiar with Nintendo and its characters like Mario and Zelda. A 33-year-old dad in 2007 becomes one of the first generation of parents personally familiar with Nintendo products and thus possibly inclined to buy a Nintendo system for his children. Consumers in their teens and twenties tend to distance themselves from the products of their childhood, but such concerns over 'being cool' can start to disappear with age, replaced by nostalgia. This trend alone, which Nintendo is well aware of, could really benefit Nintendo going forward. Thus, they are putting a big emphasis on the nostalgia card and focusing on their historical software library, as well as games that have cross-generational appeal."(http://www.industrygamers.com/news/game-industry-growth-to-come-from-anytime-anyplace-anywhere-devices-says-dfc/) ) What does this mean? It means that we are now on the very edge of a new era in the industry where anytime, anyplace, and anywhere is a standard and not a thought, the future is here, and the phone is ringing.
